As policyholders become digital natives, insurers continue to seek intuitive solutions to best cater to customer needs.
Progressive Web Apps are designed to be mobile-responsive as well as desktop accessible, allowing insurers to provide the ideal customer journey no matter which device the customer uses to interact with the insurer online.
WaterStreet Company provides a fully managed, cloud-based P&C Policy Administration Suite as well as Progressive Web App solutions.
What is a Progressive Web App?
Progressive Web Apps (PWA) allow existing websites to adopt app-like functions. This technology is supported by modern browsers to provide responsive features that were once only accessible with a custom mobile application.
Users are prompted to install the web application when arriving on your site, allowing them off-line access and allowing your site to cache data about their interactions to give them better experiences each time. PWAs are run and opened in browsers rather than downloaded through a mobile app store, giving users a more streamlined experience when arriving on your site and providing equal access to both desktop and mobile users.
Page speed is a major factor in the adoption of PWAs. Search engines rate websites based on page speed factors, and PWAs load much faster than traditional native websites, giving PWAs a clear advantage with user experience and search engines.
Progressive Web Apps are used by a wide variety of businesses. Starbucks managed to double daily active users through the use of a PWA and found desktop users access the PWA at nearly the same rate as mobile users.
How are PWAs used by insurance?
Insurance companies have the opportunity to streamline customers into a PWA rather than split traffic between a native website and mobile application. PWAs allow simpler user experiences with app-like interfaces, allowing communication with customers through push notifications among other intuitive features that leverage Bluetooth and device storage.
Gartner has estimated PWAs represent 50% of web applications in 2021. Businesses that switch to PWAs are favored by users for their improved customer experiences. PWAs can help insurers with the following:
- Faster speed to market on new products
- Simpler generation of online quotes
- Easier claims processing, including accessibility when the users is off-line
- Deeper marketing insights unique to users arriving on the PWA, such as with telematics data
PWAs also allow insurers to better focus development resources, removing the need to maintain a mobile application. This can significantly reduce IT labor for teams that are required to separately update both a website and application to match content on each. PWAs are self-updating, safely served through HTTPS, easy to install and provide the added benefit of working in offline mode.
WaterStreet Company & Progress Web Apps
WaterStreet Company aims to deliver best-in-class solutions for P&C insurers. This year, we are excited to begin leveraging Progressive Web Apps for our clients.
We provide advanced P&C Insurance Software designed to grow with your business, allowing integration with next-generation solutions.
Reach out to WaterStreet Company today to request a consultation and demo of our solutions.