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Erica Schatte

Erica is a global SaaS marketing leader who drives growth at WaterStreet Company, overseeing brand, demand generation and go‑to‑market strategy. During 12 years in B2B software she has steered cross‑functional teams through full‑cycle product launches across fintech, insurtech and other verticals, consistently surpassing revenue targets. Known for marrying data‑driven positioning with customer‑centric storytelling, Erica architects pricing and packaging that aligns market value with operational efficiency. Her campaigns fuel pipeline through laser‑targeted content, analyst relations and marquee events. When Erica is off the clock, she enjoys fishing and rafting with her Red Heeler named Chalupa.

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